Leap of Faith Expansion
Looking to expand your business and increase your reach and revenue? Have you considered going global? A new and different country means a new and different market. Your business might …
The Image Struggles of the Nike Swoosh
Posted by Samuel Phineas Upham In 1998, Nike’s marketing department had a few problems on their hands. “The Swoon of the Swoosh,” by Timothy Egan describes this unique time in …