Why Polls Matter: Key Takeaways from John Zogby’s Books
Beyond the Horse Race draws particularly from John Zogby as he seeks to examine the vital role of polls in democracy, attributing a sizeable role to it beyond using it …
Zogby Pollsters Discuss Unpredictability in Deadlocked 2024 Presidential Race
In a recent episode of The Zogby Report, John and Jeremy Zogby from the trendspotting research company and national online survey company John Zogby Strategies explored the challenges of forecasting …